Advances in Affiliate Programs
Affiliates with their own affiliate programs are both selling more of the items there fulfilling and many more sales for merchants they've partnered with thanks to the addition of their own virtual sales force . It doesn't have to be hard, ordermachine.com, oneshoppingcart.com, ashopsoftware.com, and webcart.net all build affiliate tracking into their shopping cart systems . These have built in reporting tools for everything from real time sales to what affiliate graphics are performing best, and can be programmed for most payout structures. And, thanks to Ontario based oneshoppingcart.com tracking without cookies is finally an option.
You'll even find prepackaged tracking software for as little as $99.00 downloadable and fully functioning in minutes . And don't stop at the basics . "Co-branding gives that unified experience." says Brenda Waller, VP of affiliate development for adjungle.com which manages and sells site the banner space. "That makes a really big difference to the customer."
Several tracking packages allow your affiliates to co-brand their site with your links . However, Waller's company created its own tracking several years back, which is " as accurate as any other solution and also gives us side benefits of incoming links, co-branded affiliates sites and better control," he says.
A from scratch program, however, might take three to six months for two fulltime techs to build and get up and running. "Tracking, itself, is something most anyone can do," Waller says. " The hardest part is making the interface for the affiliates were they can do their statistics and customize their site -- the important things for them. "
As an add on Unsubcentral.com in June will launch a tool that even tracks, sends, opens sites, site clickthroughs, unsubscribes and spam complaints for every affiliates e-Mail campaign . The beta testers include ClubMom, Vermont Teddy Bear, Lendingtree.com, and Real Networks.
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