When Does A Business Need To Have An Online Presence
If your existing customers have an online presence chances are very good that they will begin price and value comparison-shopping online soon, if not already doing so. If they find your competitors online are you willing to take a chance they will still choose to do business with you? Would you go out of the way to gather data for your suppliers in various ways if the bulk of the data could be easily gathered for all but one? To make it even a little more quantitative: How much revenue would the company loose if the middle 10% of current customers switched to one of the competitors?
If your competition is already listing high in the Search Engine results pages you are at risk for loosing revenues. As you continue to wait your competitor is gaining link popularity and growing their online dominance. When the time comes for your business to establish an online presence the path to dominance is longer and the difficulty factors exponentially, not to mention increased cost. Many of your current clients have and will begin to shop for suppliers online. The selection for services and products has already begun to include online criteria and this trend will continue to advance. Without an online presence a business will simply not compare or compete.
As mentioned at the beginning of the article, Yellow Page and print ads are quickly becoming the walking dead among advertising mediums. Obviously, since more shoppers and more companies are relying on the Internet to find the products and services they buy. Internet portals are developing technology to provide those shoppers with local suppliers and local advertising. Advertising budgets are getting shifted away from print media and television media by many businesses. This is a continual trend with five plus years of year after year growth in online advertising expenses. The newspaper, yellow pages, and television can not find new markets, and new technologies to improve advertising opportunities. The Internet has only just begun to develop advertising opportunities and markets.
Clearly there are no sound reasons for any business to not have Internet presence and be competing for Internet dominance within their markets. The question is not” “Will company profits improve if the business goes online?” The question is: “Who can help drive the company’s online presence to market dominance and profits online?” The answer to that question is AZ Online Marketing.
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